Define Your Communication Strategy

A manufacturing company with 600 staff across four nation-wide locations wants to improve communication with its largely deskless workforce. After defining its strategy, the team identifies three key objectives: improving safety awareness, strengthening culture, and reducing reliance on printed posters.

1. They create a content plan that support these goals and deploy screens in high‑traffic areas.
   
2. Screensavers are used for office staff, and automated content feeds keep information fresh.
   
3. Within three months, the organisation reports higher engagement with safety initiatives and stronger cross‑site alignment.
   

A clear communication strategy ensures your content supports organisational goals and delivers value to your audience. When your team knows what themes matter most, your screens become a powerful channel for alignment, culture, and clarity.

This prepares your team to deliver meaningful communications that people pay attention to.

Start With Your Purpose

Every organisation has a unique communication challenge. Some need to reach deskless teams, others want to strengthen culture across multiple locations, and many want to reduce email overload. Defining your purpose gives your Vibe team direction and ensures your content supports your wider objectives.

Common starting objectives include improving visibility of internal updates, strengthening culture, increasing awareness of safety or wellbeing initiatives, supporting onboarding, or celebrating people more consistently.

Understand Your Audiences

Vibe works best when content is tailored to the people who will see it. Spend time identifying your audiences and the environments they work in. Consider who is office‑based, who is hybrid, and who is deskless. Think about what information each group needs to feel informed and connected.

This step helps you avoid a one‑size‑fits‑all approach and ensures your content feels relevant and valuable.

Define Your Content Plan

Once you understand your purpose and audiences, you can define a content plan that will guide you to publish slide content to your playlists. Most organisations settle on four to six areas that reflect their purpose and audience. You content plan helps you maintain balance, avoid content gaps, and ensure your communication supports your strategic goals.

Your content plan might include these communication areas; culture, safety, operational updates, learning, recognition, or wellbeing. These become the backbone of your content plan.

Choose the Right Channels

Vibe offers multiple channels — digital signage, screensavers, wallpapers, lock screens, and web browser embeds. Each channel has strengths, and the right mix depends on your environment.

Digital signage works well in high‑traffic areas, screensavers and wallpapers are ideal for office‑based teams, and web browser embeds help you reach people who regularly use intranet or web‑based tools.

Your channel strategy should support your audience needs and reinforce your communication goals.

FAQ

Do I need a detailed plan before I start using Vibe?

No, a simple plan is enough to begin. You only need clear objectives, defined audiences, and a sense of what content categories matter most.

Do I need to map out all my channels before launching?

No. Start with the channels that will have the most impact. You can expand later without disrupting your strategy.

How do I decide which teams should see which content?

Separate playlists or channel segments help you tailor delivery to different audiences.

Can I change my strategy after launch?

Yes. Most organisations refine their approach once they see early results and audience feedback.

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