Categorise Your Content

A multi‑department organisation found that contributors weren’t sure which templates to use in Vibe. HR looked for “HR templates,” H&S looked for “Safety templates,” and Leadership looked for “Executive templates” — none of which existed as categories. Contributors weren’t sure which templates to use, and the Content Manager spent too much time reorganising material.

Once they understand Vibe’s eight categories, template selection becomes effortless.
They choose based on message purpose, publish confidently, and keep screens updated without needing design support.
Contributors now select templates confidently, playlists stay balanced.

Vibe uses eight universal content categories to organise templates. These categories aren’t meant to mirror your organisational structure — they’re designed to help you quickly find templates that match the purpose of your message. Once your team understands these categories, finding templates becomes faster and content gets published more confidently.

Whether your content comes from HR, H&S or Leadership, our Template Categories make it easy to match your message with a template that fits.

Template Categories

Events — Promote upcoming activities, launches, and gatherings.
Insights — Share knowledge, updates, or data that help people understand what’s happening.
Media — Showcase videos, image galleries, or campaign highlights.
Notices — Deliver essential updates, reminders, or operational changes.
Recognition — Celebrate achievements, milestones, and team wins.
Retail — Support customer‑facing environments with promotions or product updates.
Social — Share community updates, fun moments, or behind‑the‑scenes stories.
Training — Promote workshops, share quick tips, or reinforce learning messages.

Each category represents the purpose of the message — not the department it comes from.

How to Choose the Right Category

Instead of thinking about which department the content comes from, think about what the message is trying to achieve.

Ask yourself:

What is the purpose of this message?
What do I want people to know, feel, or do?
Which category best reflects the intent?

For example:

A Health & Safety reminder might sit under Notices or Training.
An HR update about a new starter fits naturally under Recognition.
A leadership insight sharing quarterly results belongs in Insights.
A wellbeing workshop announcement fits under Events or Training.

There’s no “wrong” choice — consistency is more important than perfection. When your team uses categories consistently, your content becomes easier to manage, schedule, and measure.

Why Vibe Uses Universal Categories

Organisations structure their content differently — HR, H&S, Alerts, Leadership, Operations, Retail, and more. If Vibe mirrored every possible structure, template discovery would become confusing and inconsistent. Instead, Vibe uses universal categories that:

Work across all industries and team structures
Keep template browsing simple and intuitive
Allow templates to be reused for multiple purposes
Support a balanced, intentional communication

This flexibility means a single template can serve many use cases — from safety alerts to leadership updates — depending on the message you place inside it.

FAQ

Why does Vibe use its own content categories instead of matching my organisation’s structure?

Vibe’s categories are designed around the purpose of a message, not the department that created it. This keeps template browsing simple, avoids duplication, and ensures templates can be reused across many content types.

How do I know which category to choose for my content?

Focus on the intent of the message. Ask what you want people to understand, feel, or do. Choose the category that best reflects that purpose — not the team that submitted the content.

Can the same department use multiple categories?

Yes. Departments like HR, H&S, or Leadership often produce content that fits several categories. For example, HR may use Recognition for milestones, Social for culture updates, and Insights for policy changes.

What if my content fits more than one category?

Choose the category that most closely matches the primary purpose. There’s no “wrong” choice — consistency across your team matters more than perfect categorisation.

Can I change the category of a template?

You can’t move templates between categories, but you can use any template for any type of content. Categories are simply a discovery tool, not a restriction.

How do categories help with playlist planning?

Categories make it easier to balance your content mix. By tagging content consistently, you can quickly see whether your playlists lean too heavily toward Notices, Recognition, or another category.

How do categories support multi‑department collaboration?

They give everyone a shared language. Instead of searching for “HR templates” or “Safety templates,” contributors choose templates based on message purpose, reducing confusion and rework.