Categorise Your Content
A Step-by-Step Guide
To make the most out of your Vibe channel, it's essential to organise your content effectively. Categorising your content helps ensure it reaches the right audience at the right time, increasing engagement and aligning with your internal communication strategy.
Step 1: What Content Do You Have to Work With?
Start by auditing your current content. Identify what you already have that can be repurposed for Vibe. Reuse and repurpose wherever possible to save time and maximise your existing resources.
Example: If you have a library of employee success stories, you can categorise them into “Employee Engagement” or “Company Events” to easily access them when needed.
Step 2: What Content Needs to Be Created?
Once you’ve evaluated your current assets, identify any gaps. What content needs to be developed to fill these gaps? For example, if you don’t have content that promotes wellness initiatives, it’s time to create content in Vibe that speak to these values or ask about our Premium Programs.
Step 3: What can be automated?
Automation is key to saving time and ensuring your content is always up to date. Consider what content can be automatically updated—such as social media feeds, news updates, or weather reports. Vibe’s integration features can pull in data automatically, ensuring consistency and ease.
Example: You can automate content such as the company news feed or social media posts using integrations, so they update automatically on your Vibe screen without manual intervention.
Step 4: Choose Your Content Management System
Decide whether you want to manage your content within the Vibe portal or through an automated system. The Vibe portal allows you to manage everything in one place, while external systems can integrate with Vibe to streamline updates.
Tip: If you have a lot of content that needs frequent updating, an automated stream may save time. If your content is static and needs to be curated carefully, managing it manually through the Vibe portal might be more effective.
Step 5: Categorise by Purpose
Now that you know what content you have, how to automate, and what needs to be created, it’s time to categorise your content based on its purpose. Group your content into categories that reflect your key communication objectives. Some examples include:
- Employee Engagement: Content that promotes company culture and employee recognition
- Company News: Updates on business achievements, leadership messages, or important announcements
- Health and Safety: Essential information for workplace safety
- Example: If your goal is to boost internal employee engagement, categorise content such as employee testimonials, recognition videos, and social challenges under “Employee Engagement.”
Step 6: Assess and Review Regularly
Finally, categorising content is not a one-time task. Regularly assess the performance of your content and adjust the categories to match changing communication goals or employee needs.
Tip: Use the benchmarking process to track the effectiveness of your content and adjust categories based on what works best. For instance, if engagement with “Employee Recognition” content is high, consider creating more content under that category.
Quick Summary Checklist:
✅ Completed a content audit
✅ Categorised content by purpose (e.g., Employee Engagement, Company News)
✅ Identified automated content (e.g., social media feeds)
✅ Decided on the system for content management
✅ Regularly reviewed and adjusted content strategy based on feedback
Ready to Streamline Your Content Strategy? Now that you’ve categorised your content, it’s time to put it into action. Next, we recommend exploring how to automate content updates for maximum efficiency. Check out the Automating Content with Vibe guide to learn how to streamline your content process.
Repurpose and Automate
Key Benefits
- Automation: Schedule content in advance and automate updates to keep messaging consistent and timely.
- Template Adaptation: Templates automatically adapt to different screen sizes, ensuring the best viewing experience across devices.
- Avoid Repetition: Drip-feed content to reinforce key messages over time, rather than relying on static content that can become repetitive.
- Repurpose Content: Easily adapt existing content into different templates to reinforce messages without starting from scratch.
Maximise the Impact of Your Content with Automation
Vibe’s template library offers a unique opportunity to streamline your content strategy. With templates that automatically adapt to various screen resolutions, you ensure your content looks great on any display. The ability to preload and schedule content enables you to create a steady stream of communication, drip-feeding messages over time. This approach keeps the content fresh and engaging without overwhelming employees with repetitive messages.
Avoid Static Content
While static images and videos can be useful in certain cases, they have limitations when it comes to engaging audiences over time. These types of content often end up on repeat, becoming predictable and losing their impact. Instead, leverage Vibe’s dynamic templates that allow content to be shown at the right frequency and rotation, reinforcing key messages without redundancy.
Why Automation and Repurposing Works
Using Vibe’s templates for automation and repurposing ensures that you can schedule content in advance while maintaining flexibility. This allows you to build ongoing campaigns, highlighting key messages over time and keeping them top of mind for employees. Drip-feeding content using templates avoids information overload and keeps your communication strategy aligned with employee needs.
Know what you want to communicate and how? Now you are ready to plan your content.
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