Content & Copyright

Content & Copyright


Check Usage

With all assets and written content gathered from outside sources (that are not produced within your own organisation), please make sure that all written and image content meets your company’s copyright standards.
To ensure any copied content is suitable for your company's copyright standards, always ask permission from the editor/curator and offer to give a credit.

Source royalty-free images

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Refer to your key objectives (often) to keep your content on track.

Mix it up

Your audience will not watch a screen full of static ‘adverts’ or messages from ‘the boss’. So, pose a hypothetical question in your workplace… Introduce a new vision from marketing… Add a humorous anecdote from the team building event… for example.
Aim to gather and adapt content from other comms platforms channels:
  • Advertisements/Banners
  • Workplace
  • Yammer
  • Spreadsheets
  • Support Blogs & E-mails
  • Executive Blogs
  • Memos
  • News Releases
  • Newsletters
  • Podcasts
  • Posters
  • Presentations
  • Reports
  • Staff Intranet (Staff Social Network)
  • Company Website
  • Job Listings

Written Tone and Editing

Refer to your goals to help you establish a tone for writing and also refer to your brand guidelines.
Whatever your tone, keep written text length to a snack-able size as it needs to be read and
understood at a glance.
You might be able to use Formal tone for External Communications and Informal tone for Internal Communications for where the audience is employee based.
  1. The headline is read first, so it should be clear, concise and accurately represent the content of the message - ‘snack-able’ (questions can work well for attention-grabbing, but don’t
    use them for all slide headlines)
  2. Read your written text, both forward and backward. Reading it backward, gives you an idea of how long it will take someone seeing it for the first time to read it in its entirety
  3. Get to the heart of the matter quickly
  4. If it fits within your brand, try to utilise witty calls to action

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