Best Practice
Image Optimisation
Image Compression For the best results, we highly recommend compressing your images before you uploading your images. Compressing the images will give you a big reduction in file size without losing quality. Online Compression The following free ...
Content & Copyright
TOP TIP: Refer to your key objectives (often) to keep your content on track. Possible sources of content Mix it up Your audience will not watch a screen full of static ‘adverts’ or messages from ‘the boss’. So, pose a hypothetical question in your ...
Layout and Design
Make sure that you design for legibility and readability and consider that text is large enough, isn’t crowded and colour choices provide good contrast. Establish a ‘Safe Area’ around the edges of your design to allow for any mandatory logos or ...
Written Tone and Editing
Refer to your goals to help you establish a tone for writing and also refer to your brand guidelines. Whatever your tone, keep written text length to a snack-able size as it needs to be read and understood at a glance. You might be able to use Formal ...