Why Benchmarking Matters

Success with Vibe starts with knowing where you’re at before you launch. Identify your top 3 objectives for your Vibe channel and measure how well you’re achieving them.

Key Steps

1. Survey Your Team: Before launching, survey employees on their current communication preferences and gaps. Follow up at 1, 3, and 6 months to track progress.
2. Identify Key Drivers: Measure outcomes like internal job applications and employee referrals, using tools like QR codes for easy tracking.
3. Measure Success: Use feedback to categorise content, align with company culture, and boost engagement.

You can also check out how Dimond Roofing achieved success with Vibe!

Benchmarking tips

Strategic Placement

Ensure that digital signage is placed in high-traffic areas where employees will see it regularly, such as break rooms, lobbies, or near elevators. This maximises the visibility and effectiveness of your messages.

Targeted Content Segmentation

If you use Vibe for certain communications only, you can tailor content and track whether specific departments or teams are seeing your messages, providing a clearer picture of employee engagement.

Regular Measurement and Feedback

Track engagement and gather feedback regularly to assess the impact of your Vibe communications. This allows you to refine your approach and adjust content to improve effectiveness.

Leveraging Integration with Workplace Apps

Your Vibe channels can should be integrated with your internal systems, productivity tools etc to automate content updates.

Multi-channel Approach

Consider using multiple Vibe channels to reach employees through various channels including Digital Signage screens, Screensaver, Lock screen, Background wallpaper, Web Browser or Intranet Embed. This ensures that messages are delivered across different platforms, increasing their reach and effectiveness. [Learn more]

By integrating these strategies, you can maximise the impact of your workplace digital signage, improve communication, and keep employees engaged.

Ready to put your findings into action? Now that you've set your benchmarks, it’s time to use that data to shape your content strategy. Learn how to categorise your content effectively to ensure you’re delivering the right messages to the right people. Check out the Categorising Content guide for tips on structuring your content for maximum impact.

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