Understanding Your Impact to Improve Over Time

Event Attendance & Turnout

• Higher attendance at town halls, training, or wellbeing events
  
• Faster RSVP responses
• Better turnout across multiple locations
  

Events Templates integrate with Google Calendar for automated updates » Events Hero 3

Internal Signups & Participation

If your screens are doing their job, you’ll see more people taking action. 

• More signups for training, initiatives, or campaigns
• Increased participation in surveys or competitions
• Higher engagement with wellbeing or culture programmes
  

Vibe's Training Templates like Quiz Multi-Choice, help drive this behaviour.

Awareness Checks & Pulse Surveys

A short, simple Quiz (yes, run on Vibe!) can reveal whether people are actually absorbing what they see.

• “Did you know?” awareness questions
• Quick pulse surveys after campaigns
• Manager feedback on team awareness
  

Training Templates like Quiz Multi-Choice help drive this behaviour.

QR Code Scans

These give you direct, measurable signals tied to specific slides. 

• Track scans per slide or per location
• Compare scan rates across templates
• Measure interest in policies, events, or resources
  

QR codes work beautifully on Image (Multi) and Training Tip & Quote templates.

Behavioural Outcomes 

This is where you see the real impact of communication. 

• Improved safety compliance
• Fewer repeated questions about key initiatives
• Faster adoption of new processes
• Increased use of self‑service tools (HR, IT, payroll)
  

Insights Templates like Data (Multi‑Dial) help reinforce operational awareness.

Content Freshness & Publishing Rhythm

• More frequent content updates
• Balanced mix across categories
• Increased use of dynamic templates
• Reduced reliance on static posters or PowerPoint
  

Location‑Based Comparisons

If you have multiple sites, this is gold. This is especially useful for organisations with distributed teams.

• Some locations show stronger engagement than others
• Helps identify where screens need repositioning
• Reveals where content categories need adjusting
  

FAQ

How can I measure engagement if Vibe doesn’t track individual viewers?

Vibe is designed as a 'glance-media' broadcast channel, so engagement is measured through outcomes rather than individual interactions. Look for changes in behaviour, awareness, participation, and event turnout. These indicators give a more accurate picture of communication effectiveness than click‑based metrics.

What’s the best way to track whether people are actually seeing the content?

Use a combination of QR codes and quick awareness checks. If people are scanning, signing up, or referencing content in conversations, it’s a strong sign the message is being seen and absorbed.

How often should we review engagement data?

Most organisations benefit from a 1‑month, 3‑month, and 6‑month review cycle. This gives enough time for patterns to emerge without overwhelming your team with constant analysis.

Can I compare engagement across different locations or teams?

Yes. If you publish location‑specific content or use separate playlists, you can compare outcomes such as event attendance, safety compliance, or participation rates across sites. This helps identify where content placement or messaging may need adjusting.

What’s the easiest engagement metric to start with?

Event attendance and participation rates are often the simplest and most reliable. If turnout increases after promoting events through Vibe, you have a clear indicator that your content is working.

How do QR codes help measure engagement?

QR codes provide a direct, trackable signal tied to specific slides. You can measure scans per location, per template, or per campaign. This is especially useful for notices, training content, and event promotions.

How do we measure awareness without running large surveys?

Use short pulse surveys or quick “Did you know?” checks. These can be run through manager check‑ins. Even a small sample can reveal whether messages are landing.

What if engagement doesn’t improve right away?

Start by reviewing content placement, template choice, and message clarity. Sometimes screens need repositioning, or content needs to be more concise. Small adjustments often lead to noticeable improvements.