5 - Create an optimal playlist
When planning your content, think about your existing playlist and be strategic about what you keep/archive.
Whether it's your first time creating a playlist or you're making some changes, keep the following in mind:
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Alternate your internal comms with infotainment and news streams (managed by Vibe.fyi Ltd). Break up the 'key internal messaging' with informative entertainment that's designed to be ever-changing and to engage your viewers.
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Optimal playlist for the:
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Staff breakout area or lunchroom is 12 minutes
Your playlist duration should be between 10-13 minutes. This gives employees with a 30-minute lunch room break, the opportunity to see your entire playlist an estimated 2.5 times.
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Lobby or entrance area is 1 to 5 minutes
With very little viewing time expected in these locations, a shorter playlist is advised.
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Waiting Room is 1 to 5 minutes
A waiting room playlist is 8 minutes – as a typical wait-time is varied from 5-20 mins
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Keep it fresh
Update or change wording and/or imagery about every seven weeks to avoid content becoming stale
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Repetition needs to be selective
Rather than repeating all slides in the same playlist, just select 1-2 high priority items (such as Health & Safety messages) to be displayed more often than others as it will help speed up message recall.
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