Create an Optimal Playlist
When creating your playlists, it’s important to be strategic about the content you include. Take time to assess your current playlist, and archive or update older content as needed.
Whether you’re starting from scratch or refining an existing playlist, here are some best practices to consider:
Balance Internal Communications with Engaging Content
Alternate key internal messaging with infotainment, which are managed by Vibe.fyi Ltd. This combination ensures your channel remains dynamic, offering employees not just important updates, but also content designed to entertain and keep them engaged.
Recommended Playlist Durations
Staff Breakout Area or Lunchroom: 10-13 minutes
A playlist duration of 12 minutes is ideal for environments like lunchrooms where employees have around 30 minutes to eat. This ensures they’ll see your entire playlist multiple times, reinforcing key messages.
Lobby or Entrance Area: 1-5 minutes
In high-traffic areas like lobbies, where employees or visitors may only have a few moments of viewing time, a shorter playlist of 1-5 minutes works best.
Waiting Room: 8 minutes
Waiting rooms typically have varied wait times (5-20 minutes). An 8-minute playlist is ideal to accommodate these durations, ensuring that your messages are seen without feeling repetitive.
Keep Content Fresh
To maintain viewer interest and avoid stale content, make a habit of updating or rotating your background imagery every quarter. Regular updates keep your content aligned with your audience's evolving interests and needs.
Be Strategic with Repetition
Rather than repeating every slide, focus on a few high-priority items (e.g., safety or health messages) that should be displayed more frequently. Repeating key messages can help improve recall without overwhelming viewers with redundant content.
Leveraging AI for Snackable Content
AI tools like ChatGPT can help break down large bodies of text into concise, bite-sized messages, perfect for reinforcing key points on your Vibe channel. This method is especially effective for complex documents, policies, or reports that need to be communicated clearly.
Example Prompt: "Summarise the following policy document into 5 key points that are easy to understand and can be used as short messages"
By using such a prompt, AI can help distill lengthy information into clear, engaging, and digestible messages suitable for your audience.
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