About: Digital Signage Channel

Reach the unreachable

Digital Signage is Vibe’s most powerful channel for reaching people in shared spaces. It turns workplace screens into dynamic communication points across offices, sites, factories, warehouses, lunchrooms, reception areas, and meeting spaces. Instead of relying on inboxes, intranets, or chat tools, Vibe puts important messages directly into the flow of the day — where people naturally pass, pause, and look.

With Vibe, digital signage becomes more than a static noticeboard. It’s a dynamic, visually engaging channel for delivering timely, relevant, and on-brand messages that cut through the noise of email and chat. This is what makes Digital Signage so effective. It helps communication teams reach dispersed workforces with content that is visual, memorable, and easy to absorb at a glance.

What is a Digital Signage Channel?

It delivers visual content to large-format displays that are not tied to individual users. Content is centrally managed through Vibe and displayed on supported digital signage devices or meeting room screens when they are idle - allowing one (or more) team to control messaging across multiple locations, screens, and audiences.

This channel is especially effective for frontline, deskless, and in-office workers who may not regularly access email or intranet platforms.

Why use Digital Signage?

Digital Signage works best when communication needs to be seen quickly, repeatedly, and at scale. Use this channel when:

• you need to reach large audiences in shared physical spaces
• you want messages to stay visible without relying on clicks or logins
• your content benefits from strong visual delivery
• you need to reach frontline or non-desk employees
• you want consistent communication across multiple locations

Unlike desktop channels, Digital Signage is built for broad visibility. It is less about personal frequency and more about mass reach.

What content works best?

Digital Signage is ideal for content that is visual, concise, and easy to understand at a glance. Vibe’s Template Library is designed specifically for this purpose, making it easy to create professional, on-brand content that works on screen. Typical content includes:

• important announcements
  
• company news and campaigns
• health and safety messaging
• employee recognition
• operational metrics and dashboards
• visitor-facing messaging
• branded communications
• infotainment and live feeds

Example use case

A retail organisation needs to keep store teams aligned across multiple locations—without relying on email or head office updates that often go unseen.

Using Vibe, the communications team publishes a daily playlist to Digital Signage screens placed in staff areas and back-of-house spaces across stores.

The messaging includes:

1. daily sales targets and performance updates
   
2. promotional campaigns and product focus
3. visual merchandising reminders
4. staff recognition and store highlights

As employees start shifts, take breaks, or move through staff areas, the content is naturally visible—reinforcing priorities throughout the day. Every store sees the same message, at the same time, in a format that’s quick to understand and easy to act on.

Key benefits

• messages are placed directly in people’s line of sight
  
• no reliance on logins, clicks, or user action
• strong visual delivery improves recall and engagement
• content can be updated, scheduled, and targeted centrally
• ideal for frontline and non-desk workforces
  

Typical locations for Digital Signage

• Reception areas and lobbies
  
• Break rooms and lunch areas
• Factories, warehouses, and operational sites
• Office corridors and open-plan spaces
• Meeting rooms and conference spaces (when screens are idle)
  

Supported devices

Vibe Digital Signage runs across a range of supported commercial displays and media player environments. This includes:

• LG webOS - System-on-Chip (SoC) displays »
• Samsung Tizen - System-on-Chip (SoC) displays »
• Windows-based media players and devices »
  
• Brightsign media players »

Refer to: Supported Digital Signage Devices

What to expect for setup

Once a supported screen is connected to Vibe, content can be assigned, scheduled and managed centrally. You can schedule playlists, target content by screen or location, and update messaging without needing to manually change each display. This makes Digital Signage a scalable channel for organisations with multiple sites or large device networks.

Digital Signage with Vibe it helps communication teams do more than publish content. It helps them place communication where it will actually be seen.

FAQ

How long should each slide be displayed on screen?

Display time depends on content type, but typically:

1. 8–12 seconds for standard slides
   
2. Slightly longer for data-heavy or dashboard content
   

The goal is to give viewers enough time to absorb the message without slowing down the overall playlist.

How do I balance different types of content (data vs messaging)?

The most effective playlists combine:

• Operational content (e.g. KPIs, metrics)
• Communication content (e.g. announcements, campaigns)
• Engagement content (e.g. recognition, culture)

This creates a more engaging experience and prevents screens from becoming repetitive or overly data-heavy.

Refer to: Playlists & Scheduling

How do I keep content fresh without increasing workload?

Use Vibe’s scheduling and playlists to rotate content over time:

• Schedule campaigns with start/end dates
• Reuse templates for recurring updates
• Swap out only what changes (e.g. weekly metrics)

This allows you to maintain fresh content without constantly creating new slides.

Refer to: Advanced Schedule

How do I measure if Digital Signage is effective?

While Digital Signage is a passive channel, effectiveness can be assessed through:

• Improved awareness of key messages
• Increased alignment across teams or locations
• Feedback from frontline or in-store teams
  

It works best when combined with our other channels as part of a broader communication strategy.

How many slides should I include in a playlist?

Keep playlists short and focused to maximise visibility.

As a guide:

• Prioritise high-value content
• Avoid overloading screens with too many slides
• Ensure key messages appear frequently

A shorter, well-curated playlist is more effective than a long one.

Refer to: Playlists & Scheduling

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