Which Vibe Channel Should I Use?
Vibe offers a range of channels designed to deliver content across different environments and moments in the workday. Choosing the right channel depends on where your audience is and how you want your content to appear. In practice, most organisations use multiple channels together.
How Vibe
Connects Your Workforce:
- Digital Screens in Common Areas: Keep critical updates front and centre for frontline workers and in-office teams.
- Desktop Channels: Reimagine screensavers, lock screens, and wallpapers as dynamic message boards for office-based and hybrid staff.
- Meeting Room Displays: Transform Microsoft Teams and Zoom Room screens into vibrant communication hubs to inspire and inform your audience.
- Mobile Devices: The power of Vibe in your pocket to view communications from anywhere.
Vibe Channel Comparison
| Where it appears | Audience location | Visibility level | Ideal scenario | |
|---|---|---|---|---|
| Digital Signage» | Shared physical screens | Office / shared spaces | High-impact Dynamic Content | Reach everyone in a space |
| Meeting Room Signage» | Meeting room screens | Meeting rooms / shared spaces | High-impact Dynamic Content | Display relevant information in meeting spaces |
| Screensaver» | Full screen (idle) | Desk-based users | High-impact Dynamic Content | Deliver important messages clearly |
| Web Browser» | Browser tab / window | Desk-based users | High-impact Dynamic Content | Let users open content when needed |
| Lock Screen» | Lock screen (idle) | Desk-based users | Static | Catch attention during breaks |
| Background Wallpaper» | Desktop background | Desk-based users | Static | Reinforce messages over time |
| Intranet Embedded» | Embedded in intranet pages | Intranet users | Low-impact Dynamic Content | Surface content inside existing tools |
Which channel should I use?
This guide helps you identify the most suitable Vibe channel based on your scenario.
- Step 1. Start by thinking about your audience location.
Step 1. Start with your audience location
Desk-based users
If your audience is primarily desk-based users, desktop channels allow you to deliver content directly within their environment.
- Background Wallpaper » – appears on the desktop background and is ideal to reinforce messages over time (subtle visibility)
- Lock Screen » – appears on the lock screen (idle) and helps catch attention during breaks (moderate visibility)
- Screensaver » – appears full screen (idle) and is best to deliver important messages clearly (high-impact visibility)
“I want to reach employees while they’re at their desks without interrupting their work.”
Shared physical spaces
If your audience is in office or shared spaces, content displayed on shared physical screens and is ideal to reach everyone in a space (high-impact visibility):
“I want everyone in the building to see this message.”
Meeting rooms
If your audience is in meeting rooms or shared spaces, this channel appears on meeting room screens and is ideal to display relevant information in meeting spaces (high-impact visibility):
“I want content tailored to what’s happening in each room.”
Anywhere (on demand)
If your audience needs flexible access, this channel appears in a browser tab or window and is ideal to let users open content when needed (low–moderate visibility):
“I want users to open content when they need it.”
Intranet users
If your audience accesses information through an internal Intranet platforms, embedding content directly is ideal to surface content inside existing tools (low–moderate visibility):
“I want content embedded into our internal tools.”
Step 2. Pick your visibility level
High-impact visibility
If your message needs to stand out and be difficult to miss:
Moderate visibility
If you want to catch attention at key moments without being disruptive:
Subtle visibility
If your goal is to reinforce messages over time in the background:
Low–moderate visibility (on-demand or embedded)
If content should be accessed when needed or within existing tools:
In most cases, organisations use a combination of channels to reach different audiences across multiple environments.
FAQ
Do I need to choose just one channel?
No. Most organisations use a combination of channels to maximise reach and reinforce messages.
Different channels serve different purposes. For example, Digital Signage can create broad awareness across shared spaces, while Lock Screen or Wallpaper channels reinforce the same message for desk-based employees over time.
Using a mix of channels is often more effective than relying on a single one, as combining channels improves message reach and clarity across different audiences.
How do I know which channel will be most effective?
The most effective channel depends on three factors:
- Where your audience is located
- How visible the message needs to be
- The type of message you are delivering
For example, high-priority updates may require high-visibility channels like Screensaver or Digital Signage, while ongoing campaigns are better suited to passive channels like Lock Screen or Wallpaper.
Choosing the right channel is about matching the message to the audience and context.
What is the difference between Screensaver, Lock Screen, and Wallpaper?
All three are desktop-based channels, but they appear at different moments:
- Screensaver appears when a device is idle
- Lock Screen appears when a device is locked
- Wallpaper is always visible in the background
You might choose Screensaver for repeated exposure during downtime, Lock Screen and Wallpaper for subtle, continuous reinforcement.
When should I use Digital Signage instead of Desktop channels?
Digital Signage is best used when you want to reach large groups of employees in shared physical spaces.
You might choose Digital Signage if:
- Your audience includes frontline or non-desk workers
- You want high visibility in common areas
- You need to communicate broadly across a location
Desktop channels are more effective when targeting individual users on their own devices.
Can I use Vibe channels for both office and remote employees?
Yes. Vibe channels are designed to support a mix of workplace environments.
- Desktop channels (Screensaver, Lock Screen, Wallpaper) are ideal for remote and desk-based employees
- Digital Signage is better suited to physical locations
- Browser or Intranet channels can support distributed teams
Internal communication strategies typically require multiple channels to ensure all employees are reached, regardless of location.
What if my message is not being seen?
If your content is not getting visibility, it is usually a channel selection issue rather than a content issue.
Consider:
- Whether your audience has access to that channel
- Whether the visibility level is appropriate (e.g. passive vs high-impact)
- Whether you should reinforce the message across multiple channels
Messages are more effective when delivered through the right combination of channels and repeated over time, rather than relying on a single touchpoint.
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