Which Vibe Channel Should I Use?

Which Vibe Channel Should I Use?

Vibe offers a range of channels designed to deliver content across different environments and moments in the workday. Choosing the right channel depends on where your audience is and how you want your content to appear. In practice, most organisations use multiple channels together. For example, Digital Signage can be used for broad visibility, while Desktop channels reinforce the same messages at an individual level. These common scenarios can help you decide:
Quote
  1. “I want to reach everyone in the office” → Digital Signage
  2. “I want to reach desk-based employees subtly” → Wallpaper or Screensaver
  3. “I need high-impact messages for individuals” → Lock Screen
  4. “I want to reinforce messages over time” → Screensaver or Wallpaper

This guide helps you identify the most suitable Vibe channel based on your scenario.
  1. Step 1. The easiest way to choose a channel is to think about where your audience spends their time.
  2. Step 2. Once you know where your audience is, the next step is deciding how prominent your content should be.

Step 1. Start with your audience location

For desk-based employees

Quote
“I want to reach employees while they’re at their desks without interrupting their work.”
If your audience works primarily on computers throughout the day, desktop channels allow you to reach them directly. These best-fit channels are ideal for internal communications, campaigns, reminders, and reinforcing key messages over time:
  • Screensaver – appears when users are idle
  • Lock Screen – displays when devices are locked
  • Wallpaper – remains visible throughout the day

For shared physical spaces

Quote
“I want everyone in the office to see this message.”
If your audience is moving through offices, warehouses, or common areas, shared screens are more effective than individual devices. This channel is best for announcements, KPIs, campaigns, and broad awareness:
  • Digital Signage – displayed on TVs and shared screens

For meeting rooms

Quote
“I want content tailored to what’s happening in each room.”
If your content is specific to meeting spaces, a dedicated channel ensures relevance. This channel is typically used for schedules, room-specific messaging, or branded displays.

For remote or browser-based audiences

Quote
“I want Vibe content visible inside our intranet or internal tools.”
If your employees access information through internal platforms or intranets, embedding content directly into those environments can be effective. Best-fit channel:

Step 2. Consider how visible you want your content to be

High-impact visibility

If your message needs to stand out and be difficult to miss:
  • Lock Screen
  • Digital Signage

Passive, non-intrusive visibility

If you want to reinforce messages without disrupting workflow:
  • Screensaver
  • Wallpaper

Contextual or location-based visibility

If content should appear only in specific places or contexts:
  • Meeting Room Signage
  • Browser / Intranet Embed

FAQ

Do I need to choose just one channel?
No. Most organisations use a combination of channels to maximise reach and reinforce messages.

Different channels serve different purposes. For example, Digital Signage can create broad awareness across shared spaces, while Screensaver or Wallpaper channels reinforce the same message for desk-based employees over time.

Using a mix of channels is often more effective than relying on a single one, as combining channels improves message reach and clarity across different audiences.

How do I know which channel will be most effective?
The most effective channel depends on three factors:
  • Where your audience is located
  • How visible the message needs to be
  • The type of message you are delivering
For example, high-priority updates may require high-visibility channels like Lock Screen or Digital Signage, while ongoing campaigns are better suited to passive channels like Screensaver or Wallpaper.
Choosing the right channel is about matching the message to the audience and context.

What is the difference between Screensaver, Lock Screen, and Wallpaper?
All three are desktop-based channels, but they appear at different moments:
  • Screensaver appears when a device is idle
  • Lock Screen appears when a device is locked
  • Wallpaper is always visible in the background
You might choose Screensaver for repeated exposure during downtime, Lock Screen for high-impact messages, and Wallpaper for subtle, continuous reinforcement.

When should I use Digital Signage instead of Desktop channels?
Digital Signage is best used when you want to reach large groups of employees in shared physical spaces.
You might choose Digital Signage if:
  • Your audience includes frontline or non-desk workers
  • You want high visibility in common areas
  • You need to communicate broadly across a location
Desktop channels are more effective when targeting individual users on their own devices.

Can I use Vibe channels for both office and remote employees?
Yes. Vibe channels are designed to support a mix of workplace environments.
  • Desktop channels (Screensaver, Lock Screen, Wallpaper) are ideal for remote and desk-based employees
  • Digital Signage is better suited to physical locations
  • Browser or Intranet channels can support distributed teams
Internal communication strategies typically require multiple channels to ensure all employees are reached, regardless of location.

What if my message is not being seen?
If your content is not getting visibility, it is usually a channel selection issue rather than a content issue.
Consider:
  • Whether your audience has access to that channel
  • Whether the visibility level is appropriate (e.g. passive vs high-impact)
  • Whether you should reinforce the message across multiple channels
Messages are more effective when delivered through the right combination of channels and repeated over time, rather than relying on a single touchpoint. 

 

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