Define Your Communication Strategy

Define Your Communication Strategy

Let’s get started with defining your strategy and then assembling the right team to make it happen.

Set Your Goals Before Onboarding

Before jumping into onboarding, align your team on key goals. Define what you want to achieve with Vibe.fyi to ensure your content strategy supports business objectives. Think about questions like:
  1. What do we want to achieve with our digital communication channel?
  2. How will we measure whether it's working for us?
  3. Does our content plan align with these goals?
Getting clear on your vision from the start will set you up for success!

Empower Internal Comms Teams

Your internal comms team should be at the forefront. With Vibe’s animated templates doing the design work, your team can focus on crafting engaging messages. Brand and marketing teams ensure consistency using the  theme manager, while internal comms can take charge of creating content that engages and informs employees.

Appoint a Content Lead

Nominate a Content Lead or Vibe Channel Manager to oversee scheduling, content freshness, and alignment with your objectives. They should aim to keep things dynamic to keep your audience engaged.

Combine Top-Down and Localised Content

Mix company-wide updates with locally relevant content. Empowering local teams ensures authenticity and relevance, especially for dispersed or hybrid workplaces.

Support Ongoing Engagement and Feedback

Continuously gather feedback from audiences and local content creators to refine your content and keep it relevant.
Idea
By defining your Vibe team with clear roles, you're on your way to creating a powerful communication strategy that blends central control with local insights - creating internal comms that are both impactful and personal!

Now that you've defined your communication strategy, it's time to dive into the roles that will bring your Vibe channel to life. Discover how to assemble your team.
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