Build Your Vibe Team
A fast‑growing tech company wants to maintain culture across new offices. They appoint a Vibe Owner in People & Culture, a Content Manager in Internal Communications, and Contributors from each department. IT supports the rollout of screens and screensavers.
With clear roles in place, the team quickly finds its rhythm. Content stays fresh, celebrations are shared across locations, and new employees feel connected from day one.
Vibe.fyi is most effective when supported by a small, empowered team. You don’t need a large group — you simply need clarity around roles, responsibilities, and workflows. When everyone understands their part, content flows smoothly, screens stay fresh, and your communication remains consistent.
This article outlines the key roles in a successful Vibe team and how they work together.
Vibe Owner - Direction
They ensure the platform supports organisational goals, approve new channels, and help maintain alignment across teams.
Content Manager - Champion
They oversee day‑to‑day operations, keep content flowing, and ensure your communication stays fresh, relevant, and on‑brand. This role blends coordination, creativity, and technical awareness — making it one of the most crucial positions in a successful Vibe rollout.
- Manage the Content Plan, and know which Content Contributors to approach for updates.
- Keep Playlists fresh and balanced so screens never feel stale.
- Maintain Dynamic, engaging content that keeps audiences informed.
- Measuring the success of daily channel operations and monitor whether communication objectives are being met.
- Understand how Vibe integrates with social media and other content sources.
Key Strengths Needed from a Vibe Content Manager
- Content coordination: Able to juggle multiple contributors, deadlines, and content types.
- Brand awareness: Understands brand guidelines and ensures all content aligns visually and tonally.
- Technical confidence: Comfortable navigating Vibe, social media platforms, and basic graphics tools.
- Visual judgement: Knows what makes content clear, readable, and effective on screens.
- Proactive mindset: Spots gaps, refreshes content regularly, and keeps communication moving.
Need Extra Support? If you need additional help managing content or keeping your environment running smoothly, consider one of our Vibe Support plans or Vibe Assist services.
Content Contributors - Messaging
They supply updates, insights, and information that the Content Manager turns into Vibe‑ready content.
- Provide timely updates from their area of the business
- Share accurate information, images, or data for upcoming content
- Help keep communication relevant across teams and locations, such as;
- Graphics Teams
- Graphics teams ensure brand assets aligns with brand guidelines and looks great on screen.
- Follow Screen Orientation, resolution, and format requirements
- Upload approved, royalty-free imagery into the Image Manager
- Social Media Teams
- Connect social platforms to enable automatic content updates
- Provide approved hashtags and campaign assets
- Ensure social content aligns with internal communication goals
- Human Resource Teams
- Share updates on new starters, milestones, and recognition
- Provide wellbeing, training, and culture‑building content
- Supply approved staff photos and bios for people‑focused templates
- Health & Safety Teams
- Provide safety alerts, reminders, and compliance updates
- Share training tips or micro‑learning content
- Ensure all safety messaging is accurate and up to date
- Head Office and Personal Assistants
- Share leadership updates, announcements, and key events
- Provide schedules, logistics, and details for internal activities
- Coordinate timely updates from senior leaders
Technical Support - Uptime
Your IT or Digital team manages permissions, troubleshoot issues, and support channel expansion. When it comes to keeping things running smoothly, your hardware support team is your go-to.
- Handling Setup and Hardware installation
- Remote and on-ground hardware monitoring
- Proactively reconnect offline screens
This collaboration keeps your communication consistent and aligned with your strategy.